In this post, I’ll try to encourage bloggers out there who are having a hard time gaining a loyal readership. I hope you’ll trust me on this, because I’m one of those “nobody” bloggers, who gets less than 10 page views a day and whose feed is subscriber-less.
With the blogosphere as HUGE as it is, even getting 10 regular readers is a taxing task. Many bloggers give up easily (like me, before) and lose many opportunities. What they don’t know is that cyberspace is very much like the real world, and the phrase “Stumble seven times, get up eight” very much applies. If you’re a struggling blogger, remember these tips.
Recognize your passion for writing
Of course, bloggers have got to have some sort of passion for writing. Blogging, after all, was originally conceived as a sort of online journal–not a moneymaking, link-harvesting web page. The lack of a passion for the written word is quite often the root of blogger unhappiness—no matter how successful one is in blogging. If you recognize your passion for writing, this can always be your asylum. It’s okay if no one visited your blog today. Just remember: “I blog because I love to write.”
Be selfish
Okay, so your SiteMeter says that you’ve got 38 page views today. About half of those visitors stayed on one of your write-ups’ pages for around three minutes, but no one left a comment. Ouch, right? Well, when that happens, just say, “Ah. Screw them visitors. If they can’t understand what I’m saying on my blog, they’re way out of my league.” I’ve tried it a few times, and it lifted a sizeable amount of pressure off my chest.
Bask in the glory of that one comment
You’ve got this idea for a new write-up. The idea is so unique, so pristine that you’re confident that a Google Search will reveal that you’ll be the first to write about this topic. Okay, so you fire up Windows Live Writer and let your touch-typing fingers rip. Five hours later, after relentless copyreading and re-copyreading, your masterpiece is done. You hit the publish button, send an email announcing the birth of your write-up to a mailing list or two, and sit back and wait for it to rain traffic.
Unfortunately, instead of rain, there is only one commenter. No torrential rainfall. No epic cyclone. Just one dewdrop. One comment.
Now, you can look at this situation either as a glass being half-empty, or being half-full. I suggest you take the latter. Instead of saying, “Nehoo! Only one comment??!”, say “Holy crap! WAKE THE KIDS, LET’S THROW A PARTY, SOMEBODY COMMENTED ON MY BLOG!“
For the under-the-radar blogger, there is a quote that goes, “There are two kinds of people in this world: those who comment on my blog, and those who can go to hell.”
Keep writing
Maybe the reason why your blog does not have a steady readership is because prospective readers haven’t found your content interesting yet. Write, write, write—one day, you might be able to craft that post which will convert from-time-to-time readers into RSS subscribers. (If you’re lucky enough, they might even skip the RSS feed and instead they’ll read your blog on a browser. This means you’re special, in a good way!)
Oh, and here are some copywriting tips and, if you’re having trouble with words, some writing tips.
There is no white flag
You might be tempted to just throw in the towel, just raise the white flag, and offer a truce with the almighty blogging god who refuses to shower your corner of cyberspace with readership. Well, guess what: there is no towel, no white flag, and the blogging god isn’t that almighty. Giving up will just make you feel empty and unfulfilled. If you quit now, you’ll want to go back to blogging later and then you’ll have to start from scratch. Giving up is no option! NO RETREAT, NO SURRENDER.
If all else fails, switch niches
Let’s assume your running a blog competing in a niche—technology, for example. You have to accept the truth, no matter how painful it might be. Maybe your niche is just too competitive, so much so that you just can’t compete in it? Maybe you don’t have enough expertise to be consistently competitive in your niche? If so, then it is probably best to switch niches—choose something you’re comfortable with, and have expertise in.
You might consider this as sort of surrendering. (In the previous tip, I barred you from ever surrendering, right?) It is definitely not raising the white flag. Regard it as an advancement. Think of your previous niche as blogging quicksand—staying in it would’ve been fatal, but getting out of it, no matter how much effort and strength it entailed, would be beneficial to you.
There you go. I hope this provides inspiration for all distressed bloggers out there. Keep blogging!